Wellness, sleep, and the new luxury
Woven in Italy. Crafted in Johannesburg. Lived in beautifully.
The wellness industry is no longer limited to spa treatments, fitness programmes, or
nutrition. It has evolved into a holistic lifestyle movement, where how you rest is as important as how you eat, exercise, or work.
Globally, the wellness economy is valued in the trillions, and within that, sleep has emerged as a cornerstone. From five-star hotels to private residences, discerning clients are investing in products and environments that support restorative rest, because wellbeing begins in the bedroom.
What Our Clients Are Asking For
1. Natural, Breathable Fibres
At Starch Living, our clients are increasingly focused on natural fibres that regulate
temperature, breathe effortlessly, and feel indulgent on the skin. Our pure Italian-woven
cottons, linens, silks, and luxury blends like cotton-cashmere meet this demand. They not only feel beautiful but also actively support better, uninterrupted sleep.
For Heavenly Feather, clients are requesting natural down and feather fillings for duvets,
pillows, and toppers, prized for their comfort, temperature control, and longevity. For allergy-sensitive spaces, our high-grade microfibre inners provide the same loft and softness without compromise.
2. Sleep as a Wellness Ritual
The ritual of preparing for sleep has become part of the modern wellness mindset. Our
clients view their bedroom as a sanctuary, not just a functional space. They want layers of comfort, from crisp sheets to cloud-like duvets, that turn everyday routines into restorative rituals.
3. Beauty with Purpose
Wellness is as visual as it is sensory. Clients are demanding spaces that look serene and
feel harmonious. Starch Living’s curated palettes and textured weaves create a sense of
visual calm that complements the tactile luxury of our fabrics. Heavenly Feather’s perfectly proportioned and custom-weighted inners complete the experience, supporting not just the look of the bed but the quality of the sleep within it.
4. Longevity and Sustainability
Our clients are aware that wellness is also about making mindful, sustainable choices. They understand that “expensive” doesn’t automatically mean “best”, they want pieces that will last, wash beautifully, and maintain their comfort and beauty over the years. Both Starch Living and Heavenly Feather source from suppliers committed to ethical production and the circular economy, ensuring that our luxury is as responsible as it is indulgent.
Why Wellness and Sleep Go Hand-in-Hand
A good night’s sleep reduces stress, boosts mood, strengthens immunity, and sharpens
focus, all pillars of wellbeing. Our role is to create the textiles that make that possible,
whether for a hotel suite, a wellness retreat, or a private home.
Because in the end, wellness isn’t just about how you live your days. It’s about how well you rest your nights.
Woven in Italy. Crafted in Johannesburg. Lived in beautifully.
