Trends

What is the Starch Living Sleep Spa?
At Starch Living, we believe sleep is the ultimate form of self-care, the quiet luxury that transforms how we live, work, and feel. The Starch Living Sleep Spa is our way of bringing that philosoph...
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Your complete guide to cotton bedding
Everything you need to know about luxury cotton bedding, what to look for, and how to care for it If you love the idea of slipping into crisp, soft sheets at the end of the day, cotton bedding is t...
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I wish this Italian bed linen weren’t so incredible
I’ll admit it, sometimes I wish this Italian bed linen weren’t quite so incredible. It ruins you for anything else. Once you’ve slept in it, you can’t go back. The way it feels when you first slip ...
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The sleep & wellbeing series: Part two - Where Beautiful Bedlinen Comes In
More than fabric, a daily invitation to slow down Your bed linen isn’t just linen. It’s the quiet, unspoken luxury that greets you at the end of the day. It’s the foundation on which restful sleep,...
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The sleep & wellbeing series: Part one - The emotional landscape of sleep & the bedroom
Why the way we sleep shapes the way we live In a world that moves at relentless speed, our bedrooms have become more than just sleeping quarters. They are sanctuaries. Retreats. Places to restore o...
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How Interior Designers and Hotel Procurement Teams Purchase for Hotels
Furnishing a hotel is a complex dance of beauty, durability, comfort, and budget. For interior designers and hotel procurement teams, every purchase must strike the right balance between aesthetic ...
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Rest is more than sleep. It is the quiet pause between the noise. It is the slow exhale at the end of a day well lived. It is the comfort of knowing that, for a moment, you are exactly where you ne...
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The interior designers’ insider buying guide for the bedroom
When interior designers curate a bedroom, they’re not just decorating a space; they’re creating a retreat, a sanctuary, and the most intimate reflection of their client’s lifestyle. Every choice, f...
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Wellness, sleep, and the new luxury
Woven in Italy. Crafted in Johannesburg. Lived in beautifully.The wellness industry is no longer limited to spa treatments, fitness programmes, ornutrition. It has evolved into a holistic lifestyle...
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The interior designers’ insider buying guide for the bedroom
When interior designers curate a bedroom, they’re not just decorating a space; they’re creating a retreat, a sanctuary, and the most intimate reflection of their client’s lifestyle.
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The art of rest
Rest is more than sleep. It is the quiet pause between the noise. It is the slow exhale at the end of a day well lived. It is the comfort of knowing that, for a moment, you are exactly where you need to be.
Read MoreWellness, sleep, and the new luxury
The wellness industry is no longer limited to spa treatments, fitness programmes, or
nutrition. It has evolved into a holistic lifestyle movement, where how you rest is as important as how you eat, exercise, or work

From strength to strength: The story of Starch Living
Bonnie Stanley started Heavenly Feather in 2008 after a career in banking. While the company started by providing pillow inners to interior designers, it has grown by leaps and bounds over the past 12 years.
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Experience everyday luxury
Our products bring you everyday luxury with a collection that offers sheer opulence. We have crafted our products to be affordable, international, and aspirational, ensuring that everyone can enjoy a touch of elegance in their home.
Read MoreWhat is the Starch Living Sleep Spa?
At Starch Living, we believe sleep is the ultimate form of self-care, the quiet luxury that transforms how we live, work, and feel. The Starch Living Sleep Spais our way of bringing that philosophy to life.
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